Case Studies
In designing Corporate Communications, PR and IR plans, we draw on our successful real-world experience with large and small companies in a variety of industries. On this page you will find both full-length case studies and capsule summaries of successful communications efforts.
Case Study: An Investor Relations Crisis
The following case study shows how our company president, Abe Wischnia, handled an IR crisis and offers some important points to remember.
Case Study: Adding Social Media to an Investor Relations Program
Consider the experience of a biotech company that successfully added elements of social media to the IR mix.
The Misunderstood Technology Firm
We created the communications strategies and plans and integrated the IR and PR programs for a technology company that was misunderstood by the investment community due to its complex business model. The tools we used included targeted institutional investor ads. Our efforts helped reposition the company’s image with the investment community resulting in increased trading volume, greater market cap, improved liquidity, new institutional holders and improved ownership profile.
M&A Employee Communications
We developed an employee communications plan for a large internet search company in connection with their acquisition of two other companies. Our efforts included conducting focus groups with employees of both the acquired and acquiring companies to identify potential issues that could impede organizational integration efforts.
Repositioning the Life Science Company
We created a new investor relations and corporate communications strategy for a life sciences company that explained the company’s revised strategic plan, communicated the investment thesis, addressed investor concerns, and improved investor perceptions of the company.
The Reverse Stock Split
This early-stage pharmaceutical company need to execute a 1:15 reverse stock split to move from the OTCBB to NASDAQ. We developed the communications plan that helped them convince their predominately retail investor base to approve the reverse split.
