Corporate Communications, Public Relations and Investor Relations Services for Life Science and Technology Companies
We have extensive experience with companies in a wide variety of industries including Biotech, Pharmaceuticals, Electronics Systems, Defense, Energy, and Chemicals.
Our services include:
• Creating Investor Relations and Corporate Communications Plans and Programs
Better IR and PR begin with a solid plan. We work with you to
outline goals and objectives and then recommend appropriate strategies
and tactics. We will run and manage the campaign for you, including
execution of the strategies and tactics outlined in the plan.
And we can handle it down to the small details, if that’s what
you need.
• Managing Investor Relations Programs
If you don’t currently have an investor relations department, we can be that for you, acting as an interface with your prospective investors, including taking their incoming calls and fulfilling their information requests. We also act as your eyes and ears with investors and we use this feedback to constantly evolve your messaging.
• Message Development
In today’s market, you need to articulate compelling messages that give investors reasons to allocate their limited capital to your company. That’s where we come in. We help you develop those messages, sharpen them and make sure they are communicated consistently in all your communication materials.
• PR andMedia Relations.
From writing press releases to story pitching, we’ll help you make sure that your media outreach efforts are sharp and on target.
• Applying Social Media to IR
We’ve taken an active role in applying social media tools to IR and can put our experience to work for you. The communications environment is changing at an accelerating rate and you need to change with it. That means putting the power of social media to work for your IR program. A growing percentage of your investors are already using social media in their daily lives. They’re coming to expect interactive communications from the companies they do business with and that expectation will increasingly apply to companies they invest in, or are thinking of investing in.
• Creating Communications Materials
We work with you to improve existing materials or create new ones, including press releases, investor kits, fact sheets, brochures, speeches, presentations, etc.
• Writing and Managing Annual Reports
The Annual Report can be an important marketing tool, seen by current and prospective investors, potential employees, partners, and customers. Depending on your needs, we can write a portion of the report, such as the CEO’s letter, write and/or edit the entire text, or manage the entire process of creating a report that conveys the vision and strategy and delivers the key messages that are part of an effective IR plan.
• Creating or Improving Investor Presentations
Let us review your investor presentation for message content, clarity and consistency and to be sure it communicates your story in a compelling way.
• Corporate Website content
We can help you keep your website fresh with content that reflects the latest happenings in your company. That includes creating and managing website videos, blogs and shareholder forums.
• Producing and Directing Corporate Videos
We can create new videos or repurpose existing ones for use on your company website, YouTube, etc. to help you get your story out.
• News Media Interview Training
Our Media Interview Training expertise comes from many years of real-world experience on both sides of the camera. We know how reporters and interviewers think as they ask their questions. And we know what it’s like to be the one answering those questions when the cameras are on and the mikes are live. We use that experience to help our clients look and sound their best.
We have extensive experience training executives to be more effective in getting their story out in news media interviews. We can set up coaching sessions and training programs for individuals or groups. Our interview training and coaching clients have included CEOs and senior executives of large publicly-traded companies, government officials and other PR professionals.
Contact us for a free copy of our media interview survival guide.
• Crisis Communications assistance and planning
The time to develop a Crisis Communications Plan is before a crisis happens.
If a physical or financial crisis occurred that had the potential to adversely affect your organization, would your people know what to say and what not to say to the news media, customers, employees and shareholders? “No comment” or the wrong comment in the early stages of a crisis can cause severe damage to your reputation and market value.
An established crisis communication plan that addresses the investment community as well as your other constituencies will help ensure that your first response is the right one. We can help you prepare for and properly respond to challenges that occur. We can help you develop a plan so you have it ready should you ever need it. In designing crisis communications plans we draw on our real-world experience with crisis situations in large and small companies. If a crisis does occur, we can provide crisis management assistance to get you through the situation.
Among our many services, we also provide full planning and tactical support for special events. We can assist with or run the following for you:
• Roadshows
• Investor meetings
• Analyst and Investor days
• Earnings announcements
• Conference Calls
• Major news announcements
• Shareholder Meetings
Contact us to discuss your IR and corporate communication challenges and to explore how we can help.
